The best supplier for your campaign is the one whose actual enquiry product, source evidence and delivery process fit your business—not necessarily the one making the biggest volume promise.
Verify the exact product
Ask whether the offer is a new enquiry, an older marketing record, an email subscriber, a verified appointment or a deposit-related campaign response. Terms such as fresh, exclusive, qualified and FTD require written definitions. If two suppliers define those terms differently, their per-lead prices are not directly comparable.
Ask for source and permission context
A professional buyer should be able to explain who will contact the person, about what, and under which contact permission. Ask for the campaign source, enquiry or signup date and the accepted fields. Do not assume consent for one brand or topic transfers to another; ensure the arrangement fits the applicable marketing rules.
Evaluate operational delivery
Document file format, delivery window, recipient, record checks and how an issue is reported. For live enquiries, ask how the capture and handover timestamps are measured. For a bulk file, decide which identifiers are needed to detect duplicates and import records safely.
Evaluate after delivery
Measure usable and accepted enquiries, response attempts and genuine conversations separately. Avoid using deposit outcomes as a promised property of a contact record. Compare total cost per accepted record under the written acceptance criteria—not just the advertised unit price.
Buyer checklist
- Compare like-for-like lead definitions
- Confirm source and permitted contact purpose
- Request the actual field specification
- Agree timestamps, formats and discrepancy handling
- Retain a written order scope and resolution procedure
Buyer decision: Define the exact enquiry event, acceptance criteria and permitted contact purpose before evaluating any price or category.
Related buying information: Review forex enquiries · Compare published pricing · Review lead quality terms
Ready to plan the right enquiry campaign?
Choose a category, target market and quantity. Review the published estimate and confirm the fields and delivery requirements that matter to your team.
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