Build the brief around the promotion
Name the promotion, intended audience, countries, dates and entry action. Explain what participants receive and what happens after they enter. Those details help distinguish a relevant promotional enquiry from a large number of entries that do not fit your business.
Treat entry and marketing as separate choices
Entering a promotion and asking for future marketing are different actions. Specify the contact choices people will see and the records your business needs for each. Confirm the promotion’s entry mechanics and applicable requirements with the responsible operator before launch.
Keep promotional data useful
A practical field brief may include a contact name, email, country, entry date and a record of the marketing choice. Avoid collecting extra information without a defined purpose. Agree how repeated entries are handled so that your campaign reporting is understandable.
Plan what happens after the promotion
Decide which participants may receive a follow-up, who sends it and what it concerns. Keep promotional entry counts separate from marketing subscribers and qualified sales enquiries. Each represents a different level of engagement.