When live delivery fits
Consider live delivery when the campaign asks for a prompt response and your team can support it. Confirm the destination, schedule and response owner before committing. The word “live” does not itself guarantee an integration or a response time.
When a batch fits
A batch can suit a planned review workflow where the team receives and processes a defined set of enquiries together. Confirm the date range and delivery interval so the recipient understands the age and context of each enquiry.
How to make the decision
Start with the actual follow-up process. Compare each option against staffing, required fields, acceptance checks and the supported delivery method. Neither arrangement establishes lead quality on its own.