How to Calculate Cost per Funded Account

Choose a precise funded-account event

Define first funded account, minimum qualifying deposit, excluded internal transfers and the reporting period. Document how duplicate accounts or reversals are treated. These are operational definitions made by the receiving business; a marketing lead cannot establish them independently.

Choose the cost basis

A narrow metric may divide campaign purchase spend by qualifying funded accounts. A broader metric can include advertising, agency costs, staff, software and sales operations. Do not compare a narrow figure with another business’s fully loaded acquisition cost without labelling the difference.

Use a worked example

Suppose a campaign costs $2,000 and your authorized system records 20 qualifying funded accounts during the agreed window. The campaign-only cost per funded account is $100. This is an arithmetic example, not a ForexCryptoReach campaign result or a conversion expectation.

Connect the metric to source quality

Your team can also measure accepted leads, qualified conversations and onboarding progression. Examine whether reported funded accounts are correctly attributed and permitted to be used for internal analytics. Never disclose customers’ private financial records through public lead sourcing.

Buyer checklist

• Define the funded-account event and date window
• Choose campaign-only or fully loaded spend
• Use verified internal event counts
• Exclude invalid or duplicate events consistently
• Label hypothetical scenarios clearly